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With continuously increased penetration of internet, a website is a must tool in the hand of marketer. Any business, however small can not avoid the potential of having a good business website. A small business website, not more than few pages could actually help you to create a positive brand image of your business in the minds of your site’s visitors, who could eventually turn into your customer. And all this could actually happen without meeting them.
Many of small businesses ask me how they should start with their first website and more importantly whether the website will pay back them? Developing a small website doesn’t cost one more than few bucks. I ask them to compare the cost of developing a site with the other form of advertising or promotion. And again, a website is more interactive then any other form. More importantly one can easily track the performance of website using a free tool like Google Analytics.
Then what actually takes to start with first small business website?
- Before you start, think about your goals behind developing a website
- Define who will visit your website? Decide your target market or potential visitors
- Find out what they look for when they visit websites like yours
- Decide what information is more important for your potential visitors and how it will convert them into your customers
- Define your products / services you want to offer to them
Doing this will actually define your Internet Marketing Strategy which will guide you through the rest of process.
Then what you need is a good Website design company, contact one you know, and ask them to help you in these. If you want to build a website yourself, then you can also use Site Builder, where you can build your professional looking website yourself in less than 30 minutes. See a Site Builder Demo to know more. Then, proceed with the information you’ve prepared. Remember that having a more informative site will automatically produce good results, but that information should be related to your company, your services, and your products and must interest to your visitors.
In Next step, you'll need to choose a
- Good Domain Name for your website
- Good Web Host to host your website
You’ll require deciding a good domain name for your business website, finding the good web hosting company to host your site. We’ll look into what is domain name, and what is hosting in our next article.
Synergy Informatics provides affordable web hosting, web design and web application development services to local as well as overseas clients. We're a team of professionals, and we believe in achieving complete customer satisfaction by providing best quality services.
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